It was Day 4 today @ AIM,Manila. After having sumptuous American breakfast, I joined other participants on Balance Score Card Strategy as part of Human Capital Management program conducted by Prof. Tony Perez http://www.aim.edu.ph/faculty2.aspx?id=43&cat=fulltime .
It was very interesting session. He built core concepts of BSC strategy from scratch. He explained the whole model in simple manner that we never realized that he is teaching a Strategy class that we are so used to. He built all the concepts using a simple case of Ming Hua, a Chinese rice farmer. The class was very interesting as particpiant came from various companies based in Indonesia,Philippines etc.
Few excerpts from his class
1)We were surprised when he asked our permission to rub the class board. He said, Writings on the board is product of case discussion. Hence, he needs to do so as part of case teaching methodology.
2)He told how important it is to have right measures while explaining that the yesteryear's flawed measurement of number of baskets in the game of Basketball.
3)He gave an example of Indonesian Toyota Car Dealer, while teaching concept of Lifetime cost of a customer.
4)He shared an astonishing figure of 40,000, which is the number of sales people who were recruited by Pfizer at launch of Viagra. They were trained in an elevator so that they learn the skill of making quick presentations.
Looking forward to rest of his tomorrow's class.
Thursday, November 12, 2009
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1 comment:
India is is beyond comprehension and other USA corportions have taken the country for granted and missed being a valued partner. Gillette, appliance makers, J & J. Someone could have told then that and maybe it's you.
Goodluck,
Galen
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