Advani goes Obama way

Mr. Advani has adopted Mr. Obama's "Yes We can" in style. He is visible on social community sites such as Orkut and Facebook. His blog is getting popular day by day. BJP Ads on television are able to touch hearts of voters. His site http://lkadvani.in is creating fleet of volunteers.
But Is it worth investing so much money on Technology marketing in India where Internet and PC penetration is minuscule in comparison to the population of the country. How did BJP evaluated that IT is the way to go? Can this time's campaign go haywire as it had last time with India Shinning?
But whatever the answer is, It will surely have impact on urban voters in Tier 1 cities such as Delhi and Mumbai. It's welcome change to see leaders going tech savvy by writing blogs and creating forums to interact with people on facebook and orkut. The day of live Prime ministerial debates on lines of US's Presidential debates is not far. You can catch Mr. Advani's Blog @ http://blog.lkadvani.in/
It is heartening to know that BJP manifesto reserves one page for Information Technology.

Two promises are clearly in sync with what is needed urgently.

Launch a National Digital Highway Development Project to bring affordable broadband Internet connectivity to every village.

Mr Obama talked whole year while campaigning to increase penetration of High speed broadband connectivity which currently pales in front of South Korean achievement. Eric Schmidt, Google, CEO has been technology adviser of Mr Obama. Here's where we see the differences in Indian context, there is no open support and collaboration between Indian Tech leaders and aspiring political leaders. Why don't Indian Tech leaders come out in open and join political landscape by supporting , advising tech matters to these leaders on the similar lines as we have seen recently in US.

Every Indian citizen to have a bank account; welfare funds to be deposited directly into end beneficiary’s bank account to eliminate corruption.

This is good idea although remotely connected with Technology. Perhaps, BJP is linking direct deposits in Banks with information Technology. This act would create a direct channel between subsidy provider and consumer but How will we achieve this, given the fact that ECS(Electronic Clearing Service) is available in selected 50-60 odd cities in India and Cooperative banks and Regional rural banks have not invested much in technology. RBI and MOF(Ministry of Finance) would have to surely work hard to materialize this.

Leaving you with BJP's ads , Bhay Ho on youtube http://www.youtube.com/watch?v=E4Nodf1aetA and Determined Leader, Decisive Government http://www.youtube.com/watch?v=ejuHr5FjtZg