Infosys Predictability

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Last week I came across Infosys Ad on CNBC, with same themes which are on show in this video. We used to wonder why Infosys never comes out with Ads on TV as part of brand building exercise as had been the case with likes of Accenture. We used to get answers that we don’t need to spend money on such campaigns. Keeping this point aside this video is truly motivational, inpiring and nostalgic. The bonds and attachments that you create with fellow infoscions is truly understood when you are 8000 miles away from the heart of company, representing it and upholding the values every single day.

I believe among all other top IT companies, the one true differentiator is strong value system. Every single day, strong values are ingrained and embedded in you and in my opinion; this is the best asset that you build when you work for Infosys.

The story in video is about adventure of 7 guys who thought of playing gamble and risking their successful careers leading to a company that becomes brand identity of nation after 25 years. This achievement is truly remarkable. But, this is half the journey completed. If Infosys wants to survive another 25 years, then it would need immense imagination and strategy.