USO for Private Banks

Ever heard of anybody taking Education Loan from ICICI Bank? What do you say? Never. Ya that's right...You will hardly find people taking educational loan from big private banks such as ICICI bank, HDFC Bank etc. 

While these banks chase you to give Home Loan, Car loan, Personal Loan but never ever they would agree to give loans that are categorized under Priority Sector Lending. This raises questions on universality of Priority sector lending itself? Is it just the job of PSU banks to offer all kind of such loans to Farmers, students, unskilled, semi skilled, rural population?

There is term called USO(Universal Service Obligation), frequently used in Telecom sector. IS USO not applicable to these private banks?

I understand that every private enterprise's primary objective is higher margins and bigger profits but when these enterprises grow big and their market share becomes dominant, they need to fulfill USO otherwise who  will care to serve the underprivileged?

 I guess banks such ICICI Bank should act as responsible bankers. Loans such as education loan provide them opportunity to build relationship with future high earners.

 In one such instance a PSU banker sarcastically commented, You maintain salary accounts and deposits in ICICI bank and when you need education loan you come to us? No relationship, no loans..

 Ms Chanda Kochhar, Are you listening? You need to revise your lending policies.